Shares of Outfront Media (OUT) are soaring 5.22% in pre-market trading on Friday, following news that Barrington Research has maintained its Outperform rating on the company. This positive analyst sentiment appears to be driving investor enthusiasm for the outdoor advertising company's stock.

The maintenance of an Outperform rating by a respected research firm like Barrington Research typically signals confidence in a company's future prospects. For Outfront Media, this reaffirmation comes at a crucial time, as the outdoor advertising industry continues to recover from the impacts of the COVID-19 pandemic. The sustained positive outlook suggests that analysts believe Outfront Media is well-positioned to capitalize on the rebounding demand for out-of-home advertising.

Outfront Media, a real estate investment trust (REIT) specializing in outdoor advertising, operates billboards, transit, and mobile displays across the United States and Canada. While specific details about the company's recent performance were not provided in the available news, the maintained Outperform rating and the subsequent stock price jump indicate that investors are optimistic about Outfront Media's growth potential and market position in the evolving advertising landscape.