DAMAI ENT (01060) extended its upward momentum, climbing over 5% during Tuesday's session. By market close, the stock settled at a 1.85% gain to HK$1.10, generating a substantial HK$171 million turnover. The entertainment group announced two strategic pivots: On June 25, it discontinued its wholly-owned trendy toy brand Jinli Naqu following comprehensive assessments of market dynamics and operational viability. Concurrently, DAMAI secured a landmark position as the exclusive ticketing platform for regional sports events, evidenced by its selection for the July 5 Nanjing vs. Suzhou football match in the Jiangsu Provincial League on June 26.

Analysts from CSC highlighted these developments as reinforcing DAMAI's core business focus. The brokerage emphasized that the sports ticketing expansion marks the company's entry into regional athletic events, strategically broadening its male user base to complement its female-dominated music performance segment. Crucially, Jinli Naqu's shutdown doesn't disrupt DAMAI's consumer-facing derivative operations. Aliyu's intensified IP activities—including heightened licensing and marketing campaigns for Sanrio and Chiikawa—are projected to drive incremental revenue. The subsidiary's integrated IP management ecosystem further positions DAMAI to secure premium intellectual property partnerships moving forward.