MAO GEPING (01318) rose more than 9%, gaining 8.94% to HKD 91.35 by the time of writing, with a turnover of HKD 201 million.

According to industry analysis, Shenwan Hongyuan previously highlighted in a research report that MAO GEPING achieved top rankings on Tmall and Douyin during Double 11, demonstrating significant progress. The 2025 Double 11 sales surge saw MAO GEPING enter the top 20 list for the first time, as per Chanmama data and Tmall Beauty rankings. On Douyin, the brand ranked 20th in the beauty category, marking a strong performance across both platforms. Analysts recommend attention to MAO GEPING's expanding product influence and reputation.

Huachuang Securities noted that MAO GEPING, as a premium domestic beauty leader, benefits from a solid brand moat and steady growth driven by both makeup and skincare segments. The company has successfully ventured into fragrances, showcasing potential in multi-category development. Online sales continue rapid growth, while offline experiential services reinforce its market position, ensuring balanced dual-channel expansion. With further room for SKU expansion and store efficiency improvements, MAO GEPING is well-positioned to sustain growth momentum.