Xiaohongshu has reportedly reached an agreement with Meituan on the "Red-Mei Plan," initially opening up Meituan's medicine-buying business line, allowing merchants on the Meituan platform to place ad notes on Xiaohongshu with direct links for "seamless shopping inspiration." This marks the first participation of an on-demand retail platform, following the "Red-Cat Plan" and "Red-Jing Plan" signed between Xiaohongshu and e-commerce platforms like Taobao Tmall and JD.com in May 2025.

Products such as Kuaike, Xiaokuihua, and Fenbid have become the first pharmaceutical brands to trial the "seamless shopping inspiration" feature under the Red-Mei Plan. During the peak winter season for medicine purchases, this feature has driven an average 42% increase in brand search volume within Xiaohongshu, enabling one-click redirection to Meituan's medicine-buying service to complete transactions, with order costs dropping over 33% compared to the industry average.

Public information indicates that Meituan currently supports on-demand retail services in nearly 3,000 cities, counties, and districts nationwide, with over 250,000 pharmacies on its platform, including more than 15,000 24-hour pharmacies.

Launched officially by Xiaohongshu in September 2025, the "seamless shopping inspiration" feature addresses the challenging "last mile" in the brand inspiration process. Brands have discovered that combining "seamless shopping inspiration" with inspirational ad placements boosts in-store efficiency by 76% compared to using either tool alone.

Public materials show that during the 2025 Double 11 shopping festival, the number of brands adopting the "seamless shopping inspiration" feature doubled compared to the 618 mid-year event, with over 1,000 products achieving million-level transactions on platforms like Tmall and JD.com through Xiaohongshu's inspiration-driven redirects.