PAR Technology has been chosen by the well-known American convenience store chain Jacksons Food Stores to upgrade its "Let's Go Rewards" customer loyalty program. This collaboration aims to leverage smarter backend data analytics to deliver more personalized reward experiences to customers while maintaining the program's existing ease of use.

Founded in 1975 by John D. Jackson, Jacksons has grown from a single gas station into a national chain with over 300 stores across Idaho, Nevada, Oregon, and other states. As customer expectations continue to evolve, Jacksons recognized the need for its loyalty program to become more agile and responsive. By implementing PAR Technology's retail solutions, the company seeks to translate more customer behavior signals into actionable insights, enabling more targeted offers and interactions to drive better business outcomes.

Todd Michael, Senior Vice President of Merchandising and Marketing at Jacksons, stated that the company has built a strong rewards program by focusing on core customer needs. Partnering with PAR Technology will allow the program to evolve further, enhancing personalization and ensuring it scales alongside the business. PAR Technology CEO Savneet Singh noted that Jacksons has cultivated deep customer loyalty across its 300+ store network, and PAR Technology's platform is designed to help its team leverage that data for superior decision-making.

The upgrade to the Let's Go Rewards program will preserve the familiar and valued customer experience while empowering Jacksons to deliver more relevant engagements in key purchasing moments and product categories. This partnership also reflects PAR Technology's strategic focus on strengthening its retail loyalty and data analytics capabilities, following its acquisition of the identity and shopper intelligence platform Bridg in early 2026.