On December 19, Hao Hongfeng, Chairman and CEO of Jiuxian Group, delivered a New Year speech titled "Breaking Through the Challenges in the Liquor Industry's Winter."

Hao emphasized the importance of acknowledging business leaders who courageously step into the spotlight. He noted that the highest realm of business is silently accumulating wealth—counting money quietly under the covers—as public exposure brings significant psychological pressure. "But in today's market, can you afford to stay out of the limelight?"

"When everyone else is going all out, how can your brand be recognized if you remain hidden in a corner?" he remarked. This year, Wu Xiangdong, Chairman of ZJLD Group, stood out as one of the most successful leaders in China's liquor industry—the first major business figure to boldly step in front of the camera.

"People like me appearing on stage is normal—we're still on the entrepreneurial journey, not yet successful. But Chairman Wu already owns two listed companies," Hao added.

The speech was transcribed live and has not been reviewed by the speaker. The content aims to convey information and does not necessarily reflect endorsement of the views presented.

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