Shares of BLOKS (00325) have surged more than 8%. At the time of writing, the stock is up 8.07% to HK$51.55, with a trading volume reaching HK$74.982 million.

This movement follows the company's recent participation in Bilibili World 2026 from July 10th to 12th. For this exhibition, BLOKS established a dedicated Disney-themed zone, showcasing over 100 products across four major Disney IP series: Marvel, Star Wars, Toy Story, and Zootopia. Notably, nearly 20 new products made their debut at the event.

Analysts have previously highlighted the company's strong position in lower-tier markets. It has been noted that BLOKS's strategy for penetrating these markets is not merely about distribution but constitutes a systematic approach. Looking forward, the company is expected to continue benefiting from its established presence in these markets and its ongoing global expansion strategy.