Shares of Deckers Outdoor Corporation (DECK) surged 18.54% in Friday's pre-market trading following the company's impressive first-quarter fiscal 2026 financial results released after market close on Thursday. The footwear maker, known for its popular HOKA and UGG brands, reported earnings and revenue that significantly exceeded analysts' expectations.

Deckers posted quarterly earnings of $0.93 per share, surpassing the analyst consensus estimate of $0.72 by 28.28%. The company's net sales jumped 16.9% year-over-year to $964.5 million, beating the Street estimate of $902.08 million. The strong performance was primarily driven by robust international demand, with international net sales surging by 49.7%. HOKA brand sales increased 19.8% to $653.1 million, while UGG brand sales rose 18.9% to $265.1 million.

Analysts have responded positively to the results, with several firms raising their price targets for Deckers. Truist Securities increased its target price to $145 from $130, maintaining a Buy rating. Williams Trading raised its price target to $150 from $129, also keeping a Buy rating. The strong results and positive outlook have clearly resonated with investors, driving the significant pre-market stock price increase. Despite ongoing uncertainties in the global trade environment, Deckers provided an optimistic outlook for the second quarter, projecting net sales between $1.38 billion and $1.42 billion.