On July 7, BYD Electronic fell 5.06% in regular trading, trading at 20.24 HKD/share, with turnover of 165 million HKD. The decline comes amid growing concerns over smartphone demand deterioration.

On the news front, major Chinese smartphone manufacturers have collectively slashed their shipment targets for the year in a second or even third round of downward revisions. Xiaomi reportedly cut its forecast by nearly 30% to approximately 95 million units, down sharply from 170 million in the prior year. OPPO and vivo also lowered full-year targets to below 90 million units each. Supply chain sources indicate that a 15% reduction from initial forecasts has become the baseline, with some brands cutting 20-30%. The primary driver is surging memory chip prices — LPDDR5 costs have tripled, with per-GB pricing around $10, severely compressing margins on mid-to-low-end devices.

As a major smartphone component and assembly supplier, BYD Electronic faces direct headwinds from reduced order volumes. Earlier reports noted that management expected the smart terminal assembly business to face pressure throughout the year due to storage price hikes impacting Android phone shipments.

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