Advertising technology firm The Trade Desk also participated in the investment round, bringing Hightouch's valuation to $2.75 billion.

Goldman Sachs' growth equity division and Bain Capital Ventures have co-led a funding round for Hightouch, an artificial intelligence marketing software startup.

A joint announcement from the companies stated that Hightouch, a generative AI marketing platform, has completed a new $150 million funding round co-led by Goldman Sachs' growth equity arm and Bain Capital Ventures.

The investment round also saw participation from TD7, the venture capital arm of advertising technology company The Trade Desk. Following this round, Hightouch's valuation has reached $2.75 billion. The company's previous funding round occurred in February 2025, when it was valued at $1.2 billion.

Marketing service providers are increasingly promoting to chief marketing officers and advertising agencies that AI can rapidly and efficiently generate marketing content at scale.

Hightouch states its core advantage lies in training AI agents using clients' existing marketing copy and materials, ensuring AI-generated content aligns with brand identity and follows proven patterns from successful past marketing campaigns.

The company claims that by blending real images and videos from client databases with newly generated AI materials, it can avoid the awkward and unpolished appearance commonly associated with generic AI content.

Hightouch was co-founded by Tejas Manohar and Kashish Gupta, who serve as co-CEOs.

Co-founder and co-CEO Tejas Manohar, commenting on the current generative AI wave, stated: "AI model capabilities are indeed improving, but they can never fully grasp a brand's complete deep context and tone."

Manohar explained that Hightouch was founded in 2018, initially focusing on helping marketers perform audience segmentation and campaign planning based on cloud-stored data.

In 2023, the company began developing creative content production tools, partly because most marketing professionals it worked with had not seen practical business benefits from general-purpose AI tools. Current clients using its generative AI tools include pet retail brand PetSmart, sports betting platform DraftKings, and meal kit delivery service HelloFresh.

Market observers widely believe that newer, faster AI models could disrupt traditional software companies. In recent months, industry leaders have seen over $1 trillion in valuation evaporate. Against this backdrop, Goldman Sachs and Bain Capital have invested in Hightouch.

Several established and emerging marketing software companies have recently secured funding rounds achieving billion-dollar valuations, with Hightouch's current round continuing this industry trend.

In February, Lightspeed Venture Partners and Sequoia Capital co-led a funding round for AI search startup Profound. Founded in 2024, Profound reached a $1 billion post-money valuation.

Additionally, Adobe finalized its acquisition this week of Semrush, a search marketing service provider founded in 2008, for $1.9 billion.

Manohar disclosed that Hightouch's estimated annual recurring revenue for this year has surpassed $100 million.

A company spokesperson indicated that there are no immediate plans for profitability in the current or following year, with the current focus being entirely on the research and development of new products.