NIO Inc. (09866.HK) saw its stock price soar by 5.88% in Friday's trading session, building on the previous day's gains. The surge comes on the heels of the company's highly anticipated launch of its new ES8 SUV, which has sparked significant investor interest and optimism about NIO's future prospects in the competitive electric vehicle market.

The new ES8, NIO's full-scenario technology flagship SUV, made its debut in showrooms across China on Thursday. With the vehicle now on display in over 300 retail stores nationwide, potential customers can get a firsthand look at NIO's latest offering. The company announced that the SUV will be available in both six-seat and seven-seat configurations, catering to diverse consumer needs. The official launch and commencement of deliveries are scheduled for late September, coinciding with NIO Day 2025.

NIO has also revealed attractive pricing options for the new ES8, further fueling investor enthusiasm. The Executive Luxury Edition starts at 416,800 yuan (approximately $58,000), while the Executive Signature Edition begins at 456,800 yuan (about $63,500). Notably, NIO is offering a Battery as a Service (BaaS) rental model, which significantly reduces the initial purchase price to 308,800 yuan and 348,800 yuan for the respective editions. This innovative pricing strategy could potentially boost sales and market penetration, contributing to the positive sentiment surrounding NIO's stock.