Qifu Technology Empowers Bank Of Zhengzhou Co.,Ltd.'s "Zheng Hui Loan" to Boost Small and Micro Businesses in China's "Liquor Trading Yiwu"

Deep News
09/08

Within the sprawling 3,000-acre Zhengzhou Bairong World Trade Mall complex, trucks loaded with Maotai town bulk liquor, trendy custom spirits, premium liquor surplus inventory, and regional specialty wines move in orderly fashion—as North China's largest liquor distribution hub, dubbed the "Liquor Trading Yiwu," this marketplace hosts nearly 2,000 liquor merchants. Its diverse product portfolio attracts procurement buyers from across the nation, with delivery vehicles heading to various destinations in a continuous stream.

As wine cases clatter in freight elevators and merchants huddle around calculators racing against time over orders, Bank Of Zhengzhou Co.,Ltd.'s "Zheng Hui Loan" delivers convenient services tailored to small and micro businesses' urgent needs, channeling financial liquidity into every critical aspect where local business owners need it most. These stories of mutual pursuit between liquor trades and orders are more compelling than the numbers in ledger books.

Boss Wu has operated a liquor store in Bairong Mall for twelve years, making him a veteran merchant in the market. His store isn't large—within 50 square meters, shelves stack to the ceiling, with local Henan specialty wines on the left and freshly arrived Maotai town bulk liquor on the right. "In our business, 'adequate inventory and fast restocking' are key—customers need goods urgently before Mid-Autumn Festival, and orders get snatched by competitors if you're a step behind." However, he faced a dilemma with the late-August Jiannanchun Mid-Autumn special edition ordering conference: the manufacturer's discount was attractive, but he was short half the ordering payment, downstream restaurants wouldn't settle accounts until month-end, yet the ordering window only had three days left. Previous visits to two major banks either required property collateral or approval processes taking a week, making it impossible to meet the deadline.

The arrival of Bank Of Zhengzhou Co.,Ltd. manager Liu broke the deadlock: "Boss, your store inventory and decade-long business transaction records are better proof than collateral." She opened the "Zheng Hui Loan" mini-program's business development QR code and handed it to the customer: "No need to visit branches for loans—just scan the code, upload ID and business license, apply entirely online, get credit approval in one minute, same-day disbursement, daily interest calculation, and repay anytime after selling goods."

Boss Wu skeptically took out his ID, scanned the code, took photos, and filled in business information. When his phone displayed "Credit Line: 500,000 yuan," he was stunned: "This is faster than loading a truck of liquor?" Learning he didn't have a Bank Of Zhengzhou Co.,Ltd. card, manager Liu took him to a bank service point and completed the savings card application in half an hour: "Future withdrawals use this card directly—no second trip needed."

That afternoon, Boss Wu transferred the full payment to the manufacturer, not only securing rebates but also bringing the Mid-Autumn special edition liquor back to his store two days ahead of competitors. Walking into his store now, Mid-Autumn inventory fills every corner, and Boss Wu busily packages orders for customers, smiling: "Now with the 'Zheng Hui Loan' mini-program, I'm never worried about peak season inventory preparation again!"

Boss Wu's experience isn't isolated. With Bank Of Zhengzhou Co.,Ltd.'s "Zheng Hui Loan" assistance, more liquor merchants in Bairong Mall have overcome "capital bottleneck" difficulties. Moreover, Bank Of Zhengzhou Co.,Ltd. consistently provides "efficient, convenient, and sincere" financial services, injecting capital liquidity for small and micro merchants across different industries, helping every hardworking entrepreneur firmly seize business opportunities.

Behind this efficient service lies deep collaboration between Bank Of Zhengzhou Co.,Ltd. and Qifu Technology: through intelligent risk control real-time approval and end-to-end digitalization, Qifu Technology's technological empowerment helps "Zheng Hui Loan" precisely reach small and micro merchants like Boss Wu, giving financial services the flexibility to "chase after business opportunities" while boosting merchants' business confidence.

Under the setting sun at Bairong Market, wine cases stack like mountains on trucks, carrying liquor-laden vehicles toward destinations nationwide. With Bank Of Zhengzhou Co.,Ltd.'s "Zheng Hui Loan" support, this "China Liquor Commerce Hub" radiates new vitality—it's not just liquor flowing through here, but countless small and micro merchants' dreams, carried by financial liquidity streams, running farther and farther.

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