The J.D. Power 2026 China Purchase Experience Index (PXI) study has been released, highlighting customer experience leaders in the automotive market.

NIO Inc. (NIO) secured the top position in two key categories: luxury new energy vehicles and domestic Chinese new energy brands, establishing a benchmark for customer experience within China's homegrown EV sector.

The competition among leading domestic new energy brands in the study was intense, with clear score differentiations.

NIO Inc. achieved a score of 827 points to claim first place, while Li Auto followed in second place with 816 points.

AITO, Deepal, and XPeng each scored 814 points, tying for third position.

NIO Inc.'s score was 11 points higher than the second-place brand and 13 points ahead of the third-place brands, representing a significant lead.

The study also indicates that NIO Inc.'s overall customer experience score of 827 surpassed the 815 points achieved by Land Rover, the top brand in the luxury traditional energy vehicle category.

This makes NIO Inc. the leader in luxury brand customer experience, regardless of powertrain type.

Historically, the benchmark for premium customer experience in the automotive industry has been set by international luxury brands.

Original equipment manufacturers like NIO Inc., with their in-house developed products and service capabilities, are now redefining these industry standards.