On October 30, POP MART announced the grand opening of its first Middle East store at Hamad International Airport in Doha, Qatar. This marks the company's first offline store globally to operate 24 hours a day, seven days a week.

Wen Deyi, Co-Chief Operating Officer of POP MART International Group, stated that the Middle East boasts a rich cultural heritage and vibrant consumer market. The Doha Hamad International Airport store is not just a retail space but also a hub for cultural exchange and shared joy. The 24/7 operational model aims to create an emotional space where global travelers can connect and interact, delivering more surprises and happiness.

Travel retail stores are a key focus of POP MART's global expansion strategy. The company plans to expand into more international tourist destinations and airports worldwide.

"Today’s opening at Hamad International Airport reflects our confidence and expectations for the Middle East market. We aim to bring joy and inspiration through unique IP stories and products to every visitor. POP MART will continue to deepen its presence here, offering more creativity and surprises," Wen Deyi added.

To date, POP MART has opened over 570 offline stores globally.