On July 21, Chow Tai Fook rose 3.31% in regular trading, trading at HK$12.49/share, with turnover of HK$159 million.

The move comes as the company's FY2026 full-year results and ongoing brand premiumization strategy continue to attract institutional support. The company reported shareholder attributable profit of HK$9.004 billion, surging 52.2% year-over-year, while operating margin climbed to 20.0%, a five-year high. Revenue reached HK$94.398 billion, up 5.3% year-over-year, with gross margin expanding to 32.3%, driven by rising gold prices and higher-margin signature product contributions.

The company has been actively advancing its premium brand transformation, with the newly launched Wanxiang series receiving high-profile marketing. High-end flagship stores are demonstrating productivity eight to ten times that of standard outlets. Additionally, the board has proposed shareholder authorization to repurchase up to 10% of outstanding shares at the annual general meeting scheduled for July 22, signaling management confidence. Multiple brokerages including Morgan Stanley, UBS, and CICC maintain bullish ratings with target prices ranging from HK$15.86 to HK$19.

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