According to intelligence reports, on August 17th, Blue Moon Group's (06993) new Pure Enjoyment Foam Shower Gel Moisturizing variant will debut exclusively in the live streaming room of Zhu Xiaohan, a top influencer with tens of millions of followers on Douyin. This marks the first collective appearance of all four products in Blue Moon Group's Pure Enjoyment shower gel family, representing a significant milestone as the company expands from the laundry cleaning sector into the personal care market and broadens its cleaning product portfolio, drawing considerable attention from both the industry and consumers.

The four shower gel products featured in this live stream precisely target diverse consumer needs. All demonstrate strong performance in basic functionality, highlighting "quick wash, quick rinse" capabilities: one pump releases tens of millions of micron-level dense foam bubbles that rinse clean instantly, with amino acid surfactants providing gentle cleansing that leaves skin feeling "neither dry nor slippery" after washing. The new moisturizing variant specifically incorporates multiple moisturizing molecules for hydrating care that is gentle and non-irritating.

This collaboration with top Douyin influencer Zhu Xiaohan represents a powerful combination of traffic and product appeal, while demonstrating Blue Moon Group's continued commitment to the cleaning sector and reflecting the company's determination and capability in its strategic transformation from a leading household cleaning enterprise to a comprehensive daily chemical brand leader.

Prior to the live stream, an innovative AI promotional video produced by Blue Moon Group and released by Zhu Xiaohan garnered widespread attention! This marks the first time a top Douyin influencer has experimented with AI video promotion, becoming a landmark case of industry innovation that connects with consumers through youthful approaches and promotes deeper interaction and connection between the brand and consumers.

On August 17th, tune in to Zhu Xiaohan's Douyin live streaming room! Blue Moon Group's complete new bath series products will make their major debut with exceptional deals waiting to be claimed! Follow @Zhu Xiaohan on Douyin now and set live streaming notifications to be the first to grab the debut new products!