Shopify (SHOP) is seeing its stock price soar 5.27% in pre-market trading on Tuesday, building on the previous day's impressive 5.39% gain. The e-commerce giant's shares are rallying as investors react positively to the company's aggressive artificial intelligence (AI) integration strategy.

The surge comes in the wake of a bold announcement by Shopify's CEO Tobi Lütke, who released a memo outlining new policies that make AI usage a "fundamental expectation" for all employees. The company plans to incorporate questions about AI utilization in staff performance and peer review questionnaires, signaling a strong push towards AI adoption across its operations. Additionally, teams seeking additional resources or hiring approval must now demonstrate why they cannot accomplish their goals using AI before receiving permission to proceed with their plans.

Market analysts view Shopify's AI-centric approach as a potential catalyst for increased efficiency and innovation within the company. By positioning itself at the forefront of the AI revolution in the e-commerce sector, Shopify aims to maintain its competitive edge in the rapidly evolving digital marketplace. The company has already been implementing AI tools to assist merchants with tasks such as answering questions, writing product descriptions, and crafting email subject lines. This latest move suggests a broader, more aggressive approach to AI integration across all aspects of Shopify's business, which could lead to improved competitiveness and growth prospects in the long term.