Trip.com's Qin Jing: Elderly Have Higher Social Needs Than Younger Generation

Deep News
2025/12/10

The "2025 China Enterprise Competitiveness Annual Conference" was held in Beijing from December 9 to 10. Qin Jing, Vice President of Trip.com Group, stated that the elderly demographic actually has stronger social and emotional needs compared to younger people. Their daily exposure to new information or social interactions tends to be relatively more limited than that of younger generations.

"Many elderly individuals hope to meet more peers through travel scenarios," she said.

The conference discussions were transcribed on-site without speaker review. The content aims to convey information and does not necessarily reflect endorsed views.

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