MOBVISTA (HKEX: 01860) shares rose nearly 5% in trading. At the time of writing, the stock was up 4.9% to HK$13.27, with a turnover of HK$176 million.

The company reported solid year-on-year growth across several key performance indicators for the first quarter. Revenue reached $581 million, an increase of 32.2% compared to the same period last year. Gross profit was $122 million, up 26.9%, and adjusted EBITDA rose 12.0% to $46.74 million.

During the reporting period, revenue from its core Mintegral business amounted to $560 million, representing a 33.1% year-on-year increase. Analysis points to Mintegral as the absolute core of the business, with continuous product iteration driving revenue and profit growth.

The company aims to consolidate its in-app advertising (IAA) foundation while deepening its higher-value in-app purchase (IAP) business, leveraging a flywheel effect to sustain performance growth. This strategy has garnered a strong buy recommendation from some analysts.

Further development is anticipated from the company's AI infrastructure initiatives. Its next-generation AI infrastructure system has completed major development phases as of June, with observed improvements in R&D efficiency and model prediction accuracy. Following testing and validation phases, a full rollout is expected in October.

The new IAP return on ad spend (ROAS) model, built on this AI foundation, is projected to demonstrate its business impact in the fourth quarter. Additionally, the company's MarTech product line is undergoing an intelligent agent-based restructuring, with a new commercialization phase expected to begin in the final quarter, potentially unlocking further technological dividends.