On September 14, EAST BUY rose 5.02% in regular trading, trading at HKD 25.12/share, with turnover of approximately HKD 42.93 million.

On the news front, EAST BUY recently showcased nearly 100 self-branded products at the China International Fair for Trade in Services (CIFTIS), including 60 food items and 34 non-food items spanning fresh produce, nutrition, personal care, and home textiles. Notably, the company unveiled its first self-branded down jacket line featuring five categories with 90% white goose down and 700 fill power, set for official sale on September 20 with member prices starting at RMB 299. This marks a significant milestone as the company extends its proprietary product portfolio from food and agricultural goods into the apparel segment.

Meanwhile, Everbright Securities maintained a Buy rating on the stock, highlighting that self-branded products have become the primary growth engine, contributing approximately 52.6% of total GMV. The broker noted supply chain improvements drove gross margin to 35.8%, up 3.8 percentage points year-over-year. The company's FY2026 results showed total revenue of RMB 57.01 billion with operating profit swinging to RMB 6.63 billion from a prior-year loss.

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