Web Travel Group Ltd's stock soared 6.89% intraday on Friday, reflecting strong investor sentiment during the trading session.

The surge follows a positive analyst note from Macquarie, which maintains an outperform rating on the Australian travel booker. The investment bank highlighted that Web Travel's ongoing investments during a challenging period should support its ability to expand margins as it scales over the medium term, positioning the company well for an eventual rebound in activity.

Macquarie trimmed its target price by 6.7% to 4.05 Australian dollars due to near-term headwinds including uncertainty from conflict in the Middle East and currency challenges, but the overall bullish stance appears to have resonated with investors seeking long-term growth prospects.