Life360 Inc. (LIF) experienced a significant plummet of 6.79% during Friday's trading session, following news that the company's CEO, Chris Hulls, had sold a substantial number of shares.

According to reports, Hulls sold 863,903 shares of Life360 as part of a diversification strategy. While insider selling is not necessarily a bearish signal, a large sale by the company's top executive often raises concerns among investors regarding the near-term prospects of the company.

The pre-market sell-off suggests that traders have interpreted Hulls' share sale as a potential lack of confidence in Life360's future performance. However, it is essential to note that insiders may sell shares for various reasons, including personal financial planning or portfolio rebalancing.