On July 6, Mixue Group fell 3.23% in regular trading, trading at HK$218.6/share, with turnover of approximately HK$25.86 million.

On the news front, recent reports revealed that Mixue Group's overseas expansion has encountered a significant setback. Financial data showed that the company's overseas store count experienced its first annual net decrease since the brand began international expansion in 2018, with a net closure of 428 stores and total overseas locations declining to 4,467 by year-end. The contraction was primarily concentrated in core markets including Indonesia and Vietnam, while the Japan market remained stagnant at only 4 stores, far below the original target of 20.

Additionally, the company recently broke ground on its Phase III project in Chengdu, featuring the Fresh Beer Fulu Jia brewery, marking a formal entry into beer brewing. The facility centers on a four-story brewing workshop with planned annual output of 30,000 tons of fermented beverages. Market participants expressed concerns over the uncertainty of this new business line and the associated increase in capital expenditure.

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