CHINA TRAVEL HK (00308) announced its annual results for the period ended 2025. The group recorded revenue of HK$4.076 billion, a decrease of 2.21% compared to the previous year. The loss attributable to equity shareholders was HK$282 million, a shift from profit to loss year-on-year. The loss per share was HK5.09 cents, and the board proposed a final dividend of HK1 cent per share.

According to the announcement, in 2025, the scenic area business was impacted by factors including consumption stratification, a lack of new products and projects, and climate change, leading to an overall decline in both revenue and profit compared to the previous year. The total revenue from the group's continuing operations in tourist attractions and related businesses was HK$1.880 billion, a decrease of 0.4% from the previous year. The attributable profit was HK$87 million, compared to an attributable profit of HK$168 million in the prior year.

The company will focus on strengthening and optimizing its core business areas. The natural and cultural scenic area operations will continue to deepen their presence in four key regional tourism destination loops centered on Ningxia, Yunnan, Guangxi, and Xinjiang. It will promote a business model transformation, leading regional markets through chain operations and scale, shifting from "managing resources and providing sightseeing" to "serving customers and creating value," while maintaining its position as the operator with the largest number of China's 5A-level scenic areas.

Specifically, the Shapotou Scenic Area will undergo format upgrades and resource integration, connecting with the Gan-Ning-Meng small tourism loop and the Qing-Gan large loop to create a one-stop international desert tourism resort destination. The Detian Scenic Area will leverage cultural resources along the China-Vietnam border, advance the construction of a cross-border tourism cooperation zone, integrate regional resources, and build a vertical tourism platform to develop a world-class cross-border tourism destination. The Yunnan company will focus on Dali's Erhai Lake, combining asset-light and asset-heavy models, and linking with projects such as Lugu Lake and Daocheng Yading, to improve the node layout of the Greater Western Yunnan Loop and create a regional ripple effect.