The golden autumn harvest season has arrived in the countryside of Luojing, Baoshan District, bringing with it a rich array of new activities and experiences for visitors. On September 23rd, the 2026 Baoshan District Farmers' Harvest Festival and Autumn Consumption Season officially opened at Haixing Village in Luojing Town, under the theme of "Opening New Prospects Through Harvest, Promoting Revitalization Through Hard Work."

The event is centered around creating an immersive rural scenario where "products enter the city and citizens enter the village." By integrating diverse elements such as agricultural product exhibitions, farming interaction, cultural tourism check-in points, and rural artistic performances, the festival brings the stage directly to the fields. This approach allows urban residents to closely experience the vibrant atmosphere of a bountiful harvest. At the event, targeted financial policies aimed at benefiting farmers are precisely addressing the financing difficulties of agricultural entities, injecting vital capital into the agricultural sector. Meanwhile, the authorization of the Baoshan regional public brand empowers high-quality local agricultural products, helping to overcome the development challenge of "top-quality goods with little local fame and narrow sales channels." Artistic activities featuring the creation and donation of farming-themed paintings use cultural strength to capture the pastoral scenery of the northern suburbs. Additionally, the representative inheritor of Luojing's local intangible cultural heritage, in collaboration with Puyuan Foods, has innovatively launched a new "Six Happiness Rice Cake" product. This initiative brings the intangible heritage craft out of exhibition showcases and into modern consumption scenarios, achieving a vibrant and living heritage. Jin Huili, the representative inheritor of Baoshan District's intangible cultural heritage (Six Happiness Rice Cake), expressed her hope that this local Luojing specialty will join hands with Puyuan to let more people know about it, helping it to "go beyond Luojing, beyond Baoshan, and reach the whole country."

The 2026 Baoshan District Autumn Rural Tourism Routes have been launched, connecting distinctive villages, farming experience sites, and rural leisure formats across the region. This initiative creates a comprehensive rural cultural tourism system that links points into lines and lines into areas, elevating rural resources from singular highlights to district-wide splendor. At the same time, the quinoa industry consortium was officially unveiled. This move further optimizes Baoshan's modern agricultural industrial layout, promoting the transformation of traditional scattered farming into large-scale, standardized, and refined modern agriculture. It continuously strengthens the foundation for rural industrial revitalization. A visitor, Ms. Zheng, shared her amazement with reporters, stating, "I've never seen quinoa vegetables like these at the market before. I just asked and learned it's a new product developed through cooperation between the Shanghai Academy of Agricultural Sciences and a local farm. It shows how technology is supporting Luojing's agricultural products, creating many new things I haven't seen before. I find it very novel and full of anticipation for Luojing. I believe agricultural development here will only get better."

The "Harvest Market" features a wealth of excellent products, and the "Rural Flavor" is rich with local culture. Locally made products like the Xinluojing brand rice are showcased alongside a tempting array of seasonal fruits, vegetables, and local snacks. Among them, the Xinluojing brand rice has won over many citizens with its excellent taste and high quality. "I come specially to buy the new rice every year," one citizen noted. "Seeing the planting process, I feel it's very trustworthy to eat." Many residents made special trips to the scene to purchase the new rice. Relying on Luojing Town's high-quality paddy field resources, ecological environment, combined with superior rice varieties and standardized ecological planting models, the Xinluojing brand rice is known for its plump grains, rich taste, and consistent quality. It has gained a strong reputation in the market and attracted a loyal following through its solid track record.

Rural revitalization is built on fertile soil and sustained by talent. Skilled cultivators working in the fields, intangible heritage artisans maintaining their craft, young pioneers returning to their hometowns to start businesses, and veteran farmers rooted in the land... generations of rural builders work diligently, forming the backbone of rural development. Notably, an increasing number of young people are returning to rural areas for entrepreneurship and employment, innovating agricultural development models and injecting fresh youthful energy into the countryside. At the event, these "new farmers" acted as "Jingcai recommendation officers," using online live streams to comprehensively promote Luojing's agricultural products, intangible heritage, and pastoral scenery. Lu Xingbao, a fruit orchard new farmer, happily shared his success: "Both the quality and sales of our local orchards have been very good this year, especially with great harvests of black peaches, yellow peaches, cuiguan pears, and qiuyue pears. Rural revitalization has brought many benefits to us farmers. For places like our planting base, many consumers come for fruit picking and sightseeing. I hope that through festivals like this, we can promote our products, increase farmer income, and boost the local economy."

With ecological upgrades and business format evolution, the rural areas of Luojing now possess both pastoral charm and a lively, worldly atmosphere. The 21-kilometer "Jingcai Trail" connects the region's beautiful rural landscapes and distinctive business offerings, becoming a top choice for citizens seeking leisurely suburban getaways and immersive countryside experiences. A cycling enthusiast, Xiao Wu, described the experience vividly: "Our group of friends often starts from here, cycling along the Jingcai Trail. We check in at spots like the 'Our Granary' cafe, YU See Courtyard, and the Leihong Dendrobium Garden. We also get to eat huahong cakes, Six Happiness Rice Cakes, and specialty coffee. The picking gardens along the way have fruit all year round, and seeing the bright red persimmons hanging on the branches... it's fresh and reassuring." Additionally, fun farming activities like grain transport races, grass rope jumping, and agricultural product matching games attracted many families with children. Kids stepped out of the city and into the fields, getting close to nature. Through these interactive games, they experienced farm work and understood the effort behind food, deeply planting the values of thrift, hard work, and respect for cultivators in their minds.

As evening fell, a lively and heartwarming "Harvest Village Gala" was staged. A series of down-to-earth and inspiring performances took to the stage, vividly showcasing the prosperous, healthy, and optimistic spirit of the villagers. Culture nourished rural customs, and the joy of the harvest filled the entire countryside. This event uses the harvest as a link, hard work as its foundation, and revitalization as its goal. It brings together diverse strengths in ecological enhancement, industrial empowerment, cultural heritage, and talent support, comprehensively showcasing the new look, new vitality, and new future of Baoshan's rural areas. In the next steps, Luojing Town will closely adhere to its development positioning of "Ecological Luojing, Strengthening the Town through the Port." It will persist in ecological consolidation, industry focus, and practical empowerment, continuously optimizing the layout of rural industries, strengthening the characteristic modern agricultural industry, and polishing the brand of its beautiful countryside. The goal is to promote high-efficiency agriculture, livable and thriving rural areas, and affluent farmers, ensuring that the fertile local land continues to nurture hopes of harvest and write new chapters of revitalization.