Gansu Advances Public Reading Initiatives to Cultivate a Scholarly Province

Deep News
04/21

Gansu Province has consistently prioritized the development of a "Scholarly Longyuan" as a key measure to build a culturally strong region, continuously deepening public reading engagement. In February of this year, with the formal implementation of the Public Reading Promotion Regulations, a warm, enduring, and deeply resonant reading wave has flourished across the province. On April 18, Jinchuan District in Jinchang City innovatively launched the "Cultural Heritage · Scholarly Market," an event closely aligned with the theme of public reading. Through an innovative model combining reading, marketplaces, and experiences, residents were immersed in the dual charm of reading and traditional culture. In recent years, the province has persistently enhanced public reading activities, enriching reading resources and innovating event formats. Regular activities such as lectures by renowned figures, cultural salons, and parent-child reading sessions have been normalized, integrating reading into daily life and enriching public spirit. Addressing public reading needs, various localities in the province have tailored efforts to local conditions, continuously improving urban and rural reading service systems and creating distinctive reading spaces. At Lanzhou's longstanding cultural landmark—the Northwest Book City—readers immerse themselves in a rich and diverse cultural environment, experiencing the warmth and power of reading. Promoting public reading and building a "Scholarly Longyuan" is a collective effort. Across the province, regions have leveraged local characteristics to innovate reading promotion platforms and foster a strong scholarly atmosphere. Baiyin City has developed a "station + study" model, deeply integrating reading services with public welfare to create a "warm harbor" where outdoor workers can rest and recharge and residents can read quietly. Zhangye City has deployed urban reading rooms and mobile libraries, expanding reading venues at multiple points. Jinchang City's "Xiaobu Study," established in 2020, has become a distinctive vehicle for promoting public reading after six years of development. To date, the province has established 10 new public reading bases and 23 public reading stations, with over 16,000 rural libraries rooted in villages serving the public. Meanwhile, efforts to enhance the role of physical bookstores as "urban cultural living rooms" have led to the transformation and upgrading of 45 Xinhua Bookstore outlets, further enriching public cultural service carriers and increasing the appeal and utilization of reading spaces. Today, public reading has become a common practice throughout the province, enriching countless households and illuminating new trends of civilization.

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