LI AUTO-W (02015) gained over 4% today. As of press time, the stock was up 4.3% to HK$104.4, with a turnover of HK$2.401 billion.

On the news front, Li Xiang officially announced on September 16 that the Li i6 is scheduled for release on September 26. The Li i6 represents Li Auto's second pure electric SUV model.

Morgan Stanley recently issued a research report stating that the i6 model, set to launch in late September, is crucial for Li Auto. The investment bank recommends adopting a more aggressive pricing strategy, suggesting the guidance price should be lowered from the previously tentative range of 250,000-300,000 yuan to 200,000-250,000 yuan. Morgan Stanley analysts believe Li Auto needs to choose between maintaining a 20% gross margin and achieving monthly sales of 20,000 units.

Yangtze River Securities indicates that Li Auto has a clear roadmap for upcoming models and continues expanding its direct sales channels, pointing to broad future sales potential. The company's high-voltage pure electric products will accelerate momentum in the second half of the year. The family six-seat pure electric SUV Li i8 launched in July, while the family five-seat pure electric SUV Li i6 is set to launch in September. This will enable Li Auto to achieve a product portfolio comprising 4 extended-range electric SUVs, 1 flagship MPV, and 2 high-voltage pure electric SUVs. Looking ahead, the strong new vehicle cycle is expected to unlock significant sales growth potential for the company.