A special report: Trip.com Group is under investigation by the State Administration for Market Regulation.

Last year, numerous hotel merchants reported that on the Trip.com platform, they were compelled to activate the "Price Adjustment Assistant" feature, which allowed Trip.com to forcibly modify the merchants' room pricing in the background. The Price Adjustment Assistant is an automated price-matching tool designed to ensure Trip.com's price competitiveness. It regularly scans the prices of identical hotel products on other platforms, enabling Trip.com to monitor the price differences between its own offerings and those of competing platforms. Should the tool detect that Trip.com's hotel pricing is higher than on other platforms, it immediately and automatically lowers the hotel's base price or enrolls the hotel product in promotional activities.

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