Baidu Marketing has released its first batch list of 2025 regional service providers. According to the announcement, the service provider system currently includes 133 partners, with over 25 service providers having collaborated for more than five years. In the third quarter of this year, 78 new service providers were introduced, covering Beijing, Shandong, Hubei, Guangdong, and other provinces and regions. The company stated that to further stimulate local business vitality, Baidu is actively promoting the regional service provider model to build a more valuable service ecosystem.

It is reported that starting from the third quarter, Baidu has adjusted its domestic regional agency model, transitioning from exclusive agency mechanisms in certain cities to a service provider model. The company has simultaneously launched recruitment for regional service providers within its channel system to jointly explore the market. Contracted service providers will conduct business in authorized regions and enjoy corresponding incentive policies.

The upgrade of Baidu's channel system is primarily based on the strategic shift in Baidu's search commercial strategy, aimed at better meeting the needs of market-oriented reforms and returning the essence of competition to "service." Agents can autonomously choose their preferred model according to their preferences. Existing agents have shown positive transformation attitudes, with many exclusive agency suppliers actively expanding incremental business under the new service provider system, demonstrating excellent performance and positive revenue trends.

In the AI era, channel systems need to continuously iterate new technologies and service models, while agents must enhance their core service capabilities and explore new business models to complete their transformation. In the long term, Baidu's regional service provider system can drive more agents toward self-evolution, exploring new business models and jointly building a professional and efficient ecosystem service system for the AI era.

Following the announcement of the first batch of regional service providers, Baidu Marketing will continue to introduce more partners in the future, expanding its marketing system to support sustained growth for enterprise clients.