Shares of Kroger Company (KR) surged 5% in Friday's intraday trading session, driven by the grocer's strong financial performance and strategic growth plans that position it for continued success in 2025.
Kroger's digital sales demonstrated robust momentum, exceeding $13 billion in 2024, with improved profitability in the digital channel observed in the fourth quarter. The company's focus on automation, new technology, and increased density is expected to further enhance digital profitability in the coming year.
Moreover, Kroger's alternative profit businesses, encompassing media and health segments, delivered solid results, generating $1.35 billion in operating profit. As the company continues to expand and optimize these revenue streams, they are poised to contribute significantly to overall growth and offset investments in pricing to maintain competitiveness.
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