On April 20, a video of actor Peter Ho appearing at a Zeekr showroom in Shanghai circulated online, with the topic "Peter Ho Car Endorsement" quickly trending on Weibo. Responding to user suggestions that the "Conqueror of Western Chu," Xiang Yu, should endorse the Zeekr 8X, the automaker posted on social media that afternoon, stating: "It's a good suggestion." Peter Ho has recently regained popularity for his tough portrayal of Xiang Yu in the TV series "Legend of Chu and Han." On April 18, he appeared in a Xiang Yu costume at the home game of the Suqian team in the "Super League," attracting widespread attention. The Zeekr 8X was officially launched on April 17, with a limited-time starting price of 329,800 yuan. Within less than half an hour of sales opening, orders exceeded 10,000 units.