SEEC Media (00205) announced that on August 22, 2025, Honor Fame, a wholly-owned subsidiary of the company, entered into an agreement with the vendor Brother Angel And His Friends Investment Ltd. Under the agreement, Honor Fame conditionally agreed to acquire, and the vendor conditionally agreed to sell, the sale shares (representing 100% equity interest in the target company BFB Development Inc.) for a total consideration of HK$38.22 million, to be settled through the allotment and issuance of consideration shares by the company at the consideration share price.

The consideration will be paid through the allotment and issuance of consideration shares by the purchaser to the vendor at the consideration share price. Upon completion, the company will hold 100% equity interest in the target company, and the target company's financial results will be consolidated into the company's financial results.

The target group operates a well-known health supplement brand, conducting business through diversified e-commerce platforms and multi-channel networks. The brand has consistently maintained the top position in health supplement product sales rankings across major mainstream e-commerce platforms.

In recent years, the group has actively expanded its advertising business, particularly in digital media marketing and multi-channel network sectors. The board of directors believes this market has been experiencing rapid growth in recent years. The target group's mature development across various e-commerce platforms and multi-channel networks will bring synergistic effects to the group, enhancing operational efficiency, expanding market coverage, and driving innovation through collaboration.

The acquisition presents a valuable opportunity for the group, not only expanding its business network and customer base and strengthening existing business capabilities, but also helping the group diversify revenue sources and improve resource utilization efficiency, without causing negative impact on the group's cash flow.