LiveWire Group Inc. (LVWR) shares plummeted 9.12% in pre-market trading on Tuesday following the release of its third-quarter financial results and updated guidance. The electric motorcycle manufacturer faced headwinds as it revealed a wider-than-expected operating loss forecast and strategic changes that have raised investor concerns.

The company reported a 28% increase in Q3 revenue to $5.7 million, driven by higher unit sales in both its Electric Motorcycles and STACYC segments. However, LiveWire updated its full-year 2025 operating loss guidance to $72-$77 million, a significant increase from the previously projected $59-$69 million. This adjustment reflects ongoing market volatility and evolving macroeconomic conditions, which have prompted the company to withhold unit projections due to uncertainty.

Adding to investor worries, LiveWire announced it would not move forward with a proposed work statement under its Joint Development Agreement with Harley-Davidson, its majority shareholder. The company also extended pricing incentives on its S2 models through December 15, 2025, potentially impacting future revenues. These developments, combined with the broader economic uncertainties, have led to a sharp sell-off as the market reassesses LiveWire's near-term prospects in the competitive electric vehicle sector.