On the afternoon of November 7, at the 8th China International Import Expo (CIIE), EAST BUY was awarded the IFOS™ (International Fish Oil Standards) certification by SGS. IFOS™ is globally recognized as the authoritative certification for fish oil products. The rigorous testing evaluates core indicators such as active ingredient content, contaminants, and stability, setting stringent standards for raw materials, product quality, safety, and purity.

An EAST BUY representative stated that the platform is committed to curating high-quality products and enhancing customers' healthy, premium lifestyles. Since its launch, the in-house fish oil has gained strong consumer recognition, with over 25,000 units sold across platforms on its debut day in late 2024. Sourced from Peru—one of the world’s top four fishing grounds—EAST BUY’s fish oil boasts an Omega-3 purity of 97%.