A young woman born in 2004 has helped farmers sell over 30,000 yuan worth of agricultural products through more than 30 livestreaming sessions in just over a month. Wang Chenning, a 2026 graduate from Jiangsu Normal University, was selected by the district youth league committee to work at the Supply and Marketing Cooperative, and is now stationed at Nanjing Wuxiang Tianyuan Agricultural Products Co., Ltd. to promote the "Wuxiang Tianyuan" regional public brand.

During this period, her work has centered on three main tasks: filming materials in the fields, hosting livestreams in greenhouses, and participating in exhibition markets to push seasonal products from cooperatives and farmers across both online and offline channels.

Finding answers in the fields, good products need promotion. Currently, it's the harvest season for autumn figs. At the 33-acre fig orchard of Nanjing Shichao Happy Fruit and Vegetable Cooperative, Wang carefully inspected the fruit growth and learned about planting and sales conditions. "Our orchard uses ecological planting methods, with a total output of up to 100,000 jin across the 33 acres. Previously, most of the fruit was sold locally with limited sales volume. Since Xiao Wang arrived and helped us with promotion and sales, expanding both online and offline channels, we're truly grateful," said Zhang Cunming, the cooperative's head.

"The fruit is grown so well by the farmers, and more people should get to taste it," Wang said. She aimed her camera at the fields, filming growth, care, and harvest, then edited short videos to build anticipation. She then entered the livestream room, bringing the fruit from the branches to the screen and into the market.

Practicing skills in the livestream room, she transitioned from being nervous and stammering to confidently hosting. Returning from the fields, Wang dove into the "Wuxiang Tianyuan Lishui Supply and Marketing" livestream base, transforming into a "local product recommender." When the camera started, local specialties like Lishui rice, seasonal fresh fruit, and特色 dried fruit products appeared one after another. She presented and explained each item with great familiarity. Looking back to August 3rd, when she first started, livestreaming was a completely new field for her; she was nervous in front of the camera and unfamiliar with the scripts. She started from scratch, learning about product flavors and advantages, and repeatedly polished her presentation skills. Through each broadcast, she gradually evolved from "nervous and stammering" to "confidently hosting."

This experience also gave this girl from Yuhuatai District a deeper understanding of the term "product promotion." Wang said, "At first, I started livestreaming just to help farmers sell more agricultural products. As I gained a deeper understanding of the 'Wuxiang Tianyuan' public brand, I slowly realized that each livestream isn't simply about selling; behind the camera is the hard work of farmers and the hope for rural industry development." Since starting her role, Wang has visited grassroots areas 30 times, conducted over 30 livestreams totaling nearly 100 hours, attracted over 20,000 online viewers, and sold more than 30,000 yuan worth of agricultural products, demonstrating her youthful commitment through practical action.

Expanding markets at fairs, helping Lishui products reach further. After building momentum online, she focused on breaking into offline markets. She followed the "Wuxiang Tianyuan" brand's agricultural support efforts to Suzhou, participating in the "Sugong Supply and Marketing Grand Fair" exhibition. The bustling market next to the sports arena saw her promoting Lishui's specialty agricultural products to fans and Suzhou residents, explaining product features and inviting taste tests, while also assisting with booth setup and merchandise organization, leveraging event traffic to open cross-regional sales channels.

She also participated in the promotional video shoot for the coffee shop at the China Supply and Marketing Museum organized by the district youth league committee. From script conception to location scouting, from camera recording to graphic material compilation, she combined the historical and cultural heritage of the supply and marketing system with trendy consumer scenarios, giving the coffee shop a story and atmosphere, adding youthful creativity to the promotion of cultural tourism.

From exhibition sites to cultural tourism settings, she used her camera and creativity to let more people see the new face of agriculture, culture, and tourism integration within the supply and marketing system. Finding value in the countryside, allowing the fields to grow more possibilities. Starting from each livestream and exhibition, Wang's youth is closely tied to the countryside. For the future, she has clear plans: to continue deepening livestream-assisted agriculture, explore Lishui's local specialty products, produce and release promotional videos for Lishui specialty agricultural products, combine agricultural goods with local culture for broader dissemination, and actively participate in offline exhibitions and fairs with coordinated online and offline efforts.

"With mud on my feet, I find direction in my heart. I'm committed to supporting farmers, using professional knowledge to help rural revitalization, while also leveraging the brand's agricultural platform to realize my own value," Wang said. From the field ridges to the livestream room, from exhibition markets to cultural tourism scenes, Wang uses her youth to endorse Lishui's fine products. We hope more young people like her bring new thinking and new skills to the countryside, allowing the hopeful fields to grow even more possibilities.

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