On June 22, East Buy (01797.HK) rose 5.75% in regular trading, trading at 21.9 HKD/share, with turnover of 121 million HKD.

On the news front, the stock is rebounding as the market digests prior negative catalysts surrounding management instability. CEO Sun Jin had recently stepped down from key positions at two New Oriental Group subsidiaries, including the legal representative role at Guangzhou New Oriental Culture and Arts Development Co. and the head of Beijing New Oriental Walkaday International Education Travel Co. Guangdong branch. This, combined with at least five core anchors departing since April — reportedly linked to the new management's de-centralization reform — had triggered consecutive declines of over 5% on June 16 and 17.

Industry analysts noted that each business segment has dedicated professional teams in place, limiting the operational impact of personnel changes. Meanwhile, previously announced expansion initiatives remain on track, including the planned Hangzhou live-streaming studio, a 50% expansion of the product team, 200 new product launches over the past three months, and plans to recruit 30 additional product managers. The combination of digested negatives and continued execution on growth plans has supported the sentiment recovery.

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