This year's Tmall Double 11 shopping festival has seen continued expansion and increased spending momentum among 88VIP members. As of October 31, during the first phase of the event, daily active 88VIP shoppers surged 39% year-over-year, while participating 88VIP users grew 24% compared to the same period last year.

The 88VIP membership base has now reached 53 million. With rising engagement, these high-value members have become a key growth driver for brands, contributing over 70% of total GMV for leading brands during Tmall Double 11.

"These 53 million 88VIP members serve as accelerators for brands' rapid growth," stated an executive from Alibaba's Taobao platform. Data shows 88VIP members demonstrate significantly higher spending power, repurchase rates, and brand loyalty—with annual per capita consumption nine times that of non-members.