MOBVISTA (01860) disclosed its full-year 2025 financial results on March 11. The data revealed a strong operational performance for the group during the reporting period, with total annual revenue reaching $2.047 billion, a year-on-year increase of 35.7%. Adjusted EBITDA amounted to $191 million, up 38.1% compared to the previous year. Benefiting from an efficient operational system, the group's economies of scale continued to be realized, showing a steady growth trend across the overall business.
In terms of core operations, the programmatic advertising platform Mintegral continued to function as a primary growth engine. Its AI and machine learning-driven intelligent bidding system has become a core competitive advantage. In 2025, Mintegral successively launched Hybrid ROAS and IAP ROAS bidding optimization strategies to comprehensively meet the diverse advertising needs for ad monetization, hybrid monetization, and in-app purchase monetization scenarios in games and applications. This intelligent bidding system not only meets advertisers' pursuit of high ROI but also provides robust support for developers' long-term growth.
Financially, Mintegral generated annual revenue of $1.961 billion, a 35.9% increase year-on-year. Notably, the gross billings contributed by its intelligent bidding products have exceeded 80% of Mintegral's total gross billings, becoming a key driver for the group's dual growth in both revenue and profit.
From a business structure perspective, gaming remained the core growth engine for Mintegral, generating annual revenue of $1.462 billion, a 40.6% year-on-year increase, accounting for 74.6% of Mintegral's total revenue. Meanwhile, diversification efforts in non-gaming sectors began to show results, with verticals such as e-commerce and tools collectively contributing $499 million in revenue.
Regarding its global footprint, Mintegral now serves clients in approximately 130 countries and regions worldwide. The platform handles nearly 400 billion daily ad requests and its traffic coverage extends to over 250 regions, underscoring its solid global foundation.