On the evening of August 23, Xiaomi's Kunming Park 1903 automotive flagship store officially opened, marking the largest Xiaomi store in Yunnan Province. The store features a distinctive castle-style architectural design, earning it the nickname "most beautiful Xiaomi store" among fans. Senior executives including Wang Xiaoyan, Senior Vice President and President of Xiaomi's China region, attended the opening ceremony.

The Xiaomi Kunming Park 1903 automotive flagship store boasts a 1,600-square-meter immersive space showcasing not only smartphones, AIoT products, and major home appliances, but also features five Xiaomi vehicles, including the YU7, prominently displayed in the exhibition hall's center position. This allows customers to experience Xiaomi's comprehensive "human-car-home ecosystem." The second floor houses smart home appliances and a customer service center, along with a dedicated coffee and tea break area for visitors. The store serves not merely as a product display and sales venue, but as a technology living room where users can gather, explore, and share experiences. It also carries the important mission of exploring new retail formats and customer experiences.

During the opening ceremony, Wang Xiaoyan announced that by the end of this year, Xiaomi's store count will surpass 20,000 locations. The opening of the Kunming Park 1903 automotive flagship store represents a milestone in Xiaomi's store image upgrade initiative, marking a crucial step in the company's store premiumization process. By year-end, 3,000 stores will undergo comprehensive image upgrades, featuring better locations, larger spaces, and more complete product categories. Over 200 integrated human-car-home ecosystem stores will offer customers one-stop access to the full range of products. Simultaneously, service capabilities are being upgraded, with over 2,000 integrated sales and service stores established nationwide. The goal is to provide customers with more exceptional and personalized experiences.