UBS has released a research report maintaining a positive outlook on MEITU (01357), continuing to monitor its application revenue and monthly active users. The firm has set a target price of HK$14.1 with a "Buy" rating.

The report notes that MEITU has previously emphasized its strategic shift toward focusing on vertical model training and application scenario development. UBS believes the company's strategy aims to leverage its strengths in product design, user experience, and deep understanding of vertical domain workflows to directly transform the rapid iteration of foundational models into advanced product features that users require.

Additionally, the firm expects that the continuous evolution of model capabilities will expand the overall size of the graphic design market.