Taboola.com Ltd. (NASDAQ: TBLA), a global leader in digital advertising, saw its stock surge nearly 7% in pre-market trading on Wednesday. This sharp upward movement can be attributed to the company's impressive fourth-quarter and full-year 2024 financial results, as well as its announcement of a significant share repurchase expansion and the launch of a new performance advertising platform.

The company reported robust financial performance, with Q4 2024 revenue of $491 million and full-year revenue of $1.766 billion, surpassing analysts' expectations. Taboola's adjusted earnings per share (EPS) of $0.21 for Q4 also exceeded the estimate of $0.15. Additionally, the company's adjusted EBITDA and free cash flow metrics demonstrated its operational efficiency and strong cash generation capabilities.

In a strategic move, Taboola announced the expansion of its share repurchase program by $200 million, signaling confidence in its future prospects and commitment to enhancing shareholder value. Furthermore, the company unveiled its new "Realize" platform, which aims to expand Taboola's reach beyond search and social media advertising into the broader performance advertising market.