RLX Technology (NYSE: RLX), a leading global branded e-vapor company, saw its stock surge 5.58% in pre-market trading on Friday following the release of its impressive third-quarter 2025 financial results and strategic updates.

The company reported a significant 49.3% year-over-year increase in net revenues, reaching RMB 1.13 billion (US$158.6 million) for Q3 2025. This growth was primarily driven by successful international expansion efforts, particularly in Asia Pacific and European markets. RLX Technology's gross margin improved to 31.2% from 27.2% in the same period last year, while non-GAAP net income rose to RMB 295.4 million (US$41.5 million), representing a 12.1% year-over-year increase.

Kate Wang, Founder, Chairperson, and CEO of RLX Technology, highlighted the company's strong performance despite macroeconomic challenges. She emphasized the success of their disciplined execution in global expansion and R&D innovation, including the launch of a proprietary modern-oral product line in the UK. Additionally, the company benefited from an improved regulatory environment in Mainland China, which fostered a more orderly and compliant competitive landscape, supporting the steady recovery of their business in the region.

Further boosting investor confidence, RLX Technology announced a cash dividend of US$0.1 per American Depositary Share (ADS), underscoring its commitment to returning value to shareholders. The company has cumulatively returned over US$500 million to shareholders through buybacks and dividends, demonstrating its focus on long-term value creation and sustainable profitability.