The 2026 National Summer Cultural and Tourism Consumption Season was officially launched on July 8th in Haibei Tibetan Autonomous Prefecture, Qinghai Province.

Throughout the season, regions across the country will focus on popular demand areas such as summer retreats, coastal vacations, night-time economy, cruise and yacht tourism, family entertainment, educational travel, intangible cultural heritage cuisine, and museum tours.

The initiative aims to increase the supply of high-quality cultural and tourism products and will feature over 30,000 related consumer events.

To support residents and tourists in enjoying their summer holidays, more than 4.5 billion yuan in consumption vouchers and other subsidies will be distributed.

The consumption season runs from early July through the end of August, during which time various preferential measures covering sightseeing, summer retreats, travel, and event viewing will be introduced through coordinated efforts.