Australia is stepping up its scrutiny of big tech with a new legislative push that would let social media users opt out of algorithm-driven content, handing them the power to shape their own online feeds. On Tuesday, the government kicked off public consultation on a "digital duty of care" bill, which aims to impose stricter standards on internet companies.

At the heart of the draft is a measure dubbed "my feed, my choice," requiring platforms to offer users an option that limits their feed to posts from accounts they explicitly follow. This comes on the heels of Australia's ban on social media for under-16s, which took effect in December, underscoring the nation's tough line on tech regulation. Prime Minister Anthony Albanese stressed the legislation is not about censoring the internet but about "putting the choice back into the hands of Australians."

Worldwide, tech firms are feeling the heat as concerns mount over social media's risks, particularly for minors, and the addictive features fueled by recommendation algorithms. Meta, for instance, recently agreed to a $18 billion settlement with multiple U.S. states to resolve a high-profile lawsuit alleging negligence in protecting children and addressing social media addiction.

The European Union has already taken steps to curb the sway of algorithmic feeds, but Australia's approach would differ, according to Communications Minister Anika Wells. If passed, the law would shift responsibility onto companies by granting users a legal right to reject algorithmic recommendations, rather than just offering an alternative feed option. The government also plans to extend obligations beyond the current social media ban, requiring firms to shield those under 18 from harmful content and addictive features in online games, various apps, and AI chatbots.

Under the draft, harmful content includes material promoting eating disorders, encouraging harmful or criminal acts, misogynistic content, pornography, and cyberbullying. The bill would also empower Australia's eSafety Commissioner to issue takedown notices for content on "nudify" apps and websites, which are used to create non-consensual intimate images. Companies found breaching any part of the legislation could face fines of up to A$109.2 million (US$79 million).