The 2025 iQiyi Scream Night recently concluded successfully at the Galaxy Arena in Macau, China. This annual entertainment extravaganza not only marked the successful completion of the first three-year collaboration between iQiyi Inc. (IQ.US) and the Galaxy Arena but also served as a pivotal moment for further cooperation. On December 9, the two parties officially announced the renewal of their three-year strategic partnership, continuing to deepen collaboration in areas such as large-scale entertainment events, variety shows, and film and TV productions. This partnership aims to leverage high-quality cultural and entertainment resources to enhance Macau's reputation as a "Performance Capital" and foster a new ecosystem integrating culture and tourism.
At the signing ceremony, iQiyi's founder and CEO Gong Yu, Chief Content Officer Wang Xiaohui, Galaxy Entertainment Group Chairman Lui Che Woo, and Executive Vice President Jiang Lizhuo took the stage to formalize the agreement.
The 2025 iQiyi Scream Night, which concluded on December 6, attracted over a hundred celebrities, industry guests, and thousands of VIP members. The event awarded 63 annual honors across six categories, from the star-studded red carpet in the afternoon to the grand awards ceremony in the evening, generating continuous fan excitement and dominating trending topics.
The two-day Scream Carnival held on December 5-6 was equally spectacular, with thousands of fans engaging at more than 30 celebrity-themed booths for meet-and-greets and interactive experiences. Multiple artists also made surprise appearances, performing and interacting with fans on stage.
Over the past three years, iQiyi Scream Night has been consistently held at Macau's Galaxy Arena, achieving remarkable success. Leveraging the venue's state-of-the-art facilities and professional services, along with iQiyi's prestigious awards system, strong content production capabilities, and extensive artist network, the event has drawn participation from over half of the entertainment industry's top stars, becoming a hallmark of cultural-tourism integration. The first-ever "Love Between Fairy and Devil" VR immersive experience became Macau's largest "real-scene + full-sensory VR" project, driving diversified development in the region's cultural tourism sector.
Moving forward, the two parties will explore richer collaboration models and more innovative event experiences to usher in the next chapter of cultural-tourism integration, injecting fresh vitality into Macau's "Performance Capital" initiative.