Moving forward with innovation and ambition, China Merchants Shekou’s subsidiary, CMP Eton, celebrated its fifth anniversary on November 2. Over these five years, the company has achieved remarkable growth in asset management capabilities, expanding its managed properties from 32,000 units to over 60,000 and increasing operational projects from 56 to 81. Since its listing in October 2024, the "China Merchants Fund - CMP Shekou Rental Housing Closed-End Infrastructure Securities Investment Fund" has earned multiple industry accolades for its meticulous management and stable occupancy rates.

Brand strength has also surged during this period. CMP Eton’s self-operated brands, Yitang and Yijian, have undergone upgrades, while new openings like Eton Hotel and Eton Select Hotel have enriched its diversified brand portfolio, securing a top-five industry ranking.

Service systems have evolved significantly, transitioning from standardized offerings to detailed, scenario-based solutions. Community events have fostered vibrant living experiences. Digitally, the company has advanced with self-developed apartment management systems, integrated membership programs, and enhanced customer engagement through WeChat-based hotel marketplaces.

**Highlights of Five Years**

1. **Industry Recognition** In 2025, CMP Eton garnered multiple honors, including AHF®’s "Outstanding Hotel Management Operator" and CRIC’s "Top 10 China Rental Housing Enterprises." Its Shenzhen Nanshan Eton Hotel was named "Most Anticipated New Opening," while Yijian Apartments ranked among the top three in profitability by Viewpoint Agency.

2. **Brand Evolution** The flagship rental brand, Yijian Apartments, was upgraded to version 3.0, emphasizing "simplicity and quality" over scale. The rebranding shifted focus from quantity to value density and lifestyle creation.

3. **Expansion & Innovation** Aligning with national housing standards, CMP Eton launched premium projects in key cities, including Shenzhen’s Nanshan Eton Hotel, Tigertang Service Apartments, and multiple Yijian-branded residences. These properties feature social hubs like shared kitchens and fitness zones, transforming apartments into community hubs.

4. **Service Excellence** Introducing the "MORE+" service philosophy, CMP Eton prioritized emotional engagement over functional needs. Services expanded to include VIP concierge, commuter shuttles, and curated events, enhancing resident satisfaction from 86 to 94 points.

5. **Digital Transformation** Leveraging smart systems, CMP Eton streamlined leasing processes, achieving 90% self-service rates and cutting contract signing time from 30 minutes to under 5. Integrated digital platforms now support seamless living experiences, from booking to maintenance.

Looking ahead, CMP Eton aims to further synergize asset management with value creation, reinforcing its leadership in rental and hospitality through brand innovation, ecosystem development, and digital efficiency.