HERBS GROUP (02593) has announced an anticipated net loss of no less than approximately HK$23 million for the fiscal year ending December 31, 2025. This contrasts with a net profit of about HK$13 million reported for the year ended December 31, 2024. The shift to a loss is primarily attributed to a decrease in both revenue and gross profit during the reporting period, largely due to increased promotional activities. Additionally, the company experienced a rise in advertising and promotion expenses, encompassing online and offline advertising, as well as fees for engaging artists and key opinion leaders. An increase in employee costs also contributed to the expected net loss.