JD.com's founder, Richard Liu, emphasized the importance of long-term commitment in overseas investments during a recent business forum. He stated that companies must integrate with local economies rather than seeking quick profits.

JD.com's founder and Chairman, Richard Liu, shared his views on global business strategy at the 2026 APEC Business Leaders China Forum held in Beijing on June 21. The forum's theme was "Openness, Connectivity, and Synergy: Linking the Asia-Pacific, Creating the Future."

Liu argued that the core of a company's role in global competition and promoting world trade is to focus on its fundamental business operations. He detailed that for over two decades, JD.com has concentrated exclusively on its supply chain, with all business activities being 100% centered around it.

The company has established a comprehensive supply chain network within China, operating 3,600 large logistics centers. Internationally, JD.com has built 200 major logistics hubs over five years, covering key global economies.

JD.com now employs over 4,000 staff in Europe. Regarding the company's approach in markets like the UK, Liu stressed that the goal should not merely be profit generation. Instead, companies must align their growth with local job creation, tax contributions, and overall economic development.

He believes finding a balance between corporate growth and local employment involves operating diligently within the legal and cultural frameworks of the host country, becoming one with the local economy. Liu emphasized that businesses cannot simply "make money when times are good and leave quickly when they are bad," but must continuously contribute to the local community.