Here are Friday’s biggest calls on Wall Street:

Evercore ISI reiterates Apple as outperform

Evercore ISI said it is sticking by the stock despite a myriad of uncertain issues.

“AAPL — No End To Pain: While worries on Services and GMs [gross margin] remain, the recent issues have been around OpenAI and the impact of Jonny Ive moving there as another risk specially over the medium term.”

Wedbush reiterates Tesla as outperform

Wedbush said Tesla is in the “golden age of autonomous growth.”

“We believe the golden age of autonomous is now on the doorstep for Tesla with the Austin launch next month kicking off this key next chapter of growth for Musk & Co. and we are raising our price target from $350 to $500 reflecting this massive stage of valuation creation ahead. We maintain our OUTPERFORM rating.”

Bank of America reiterates Nvidia as buy

The firm is bullish on the stock heading into earnings next week.

“Despite these near-term headwinds we maintain Buy on NVDA, a top sector pick given its unique leverage to the global AI deployment cycle, and possibility for China sales recovery on new redesigned/compliant products later in the year.”

Jefferies reiterates Microsoft as buy

Jefferies said the stock remains a top pick after attending the company’s Microsoft Build conference.

“We attended MSFT Build in Seattle and came away with 5 key takes: Copilot gains reasoning via Researcher & Analyst agents, rolling out over the coming months; Copilot adoption is still early but intent to roll out strong; Data access & governance cited as biggest barriers for Copilot; Macro sentiment remains cautiously optimistic w/ MSFT seen as a safe haven; MSFT is leaning into an open platform to be the AI hub.”

Truist reiterates Amazon as buy

Truist said it is sticking with the e-commerce giant.

“Halfway through 2Q25, Amazon NA [North America] revenue looks to be tracking ahead of consensus. Our analysis of the Truist Card Data (through 5/19) indicates that Amazon’s QTD US Revenue for 2Q25 is tracking $1-2B ahead of consensus expectations of ~$97B, implying a healthy 8-9% Y/Y growth, which is in line with growth in 1Q25, reflecting no notable impact from macro concerns.”

Oppenheimer reiterates Marvell as outperform

Oppenheimer said it is bullish on Marvell shares heading into earnings on May 29.

“We see upside to F1Q (Apr) results and F2Q (Jul) outlook led by AI.”

Jefferies reiterates Salesforce as buy

Jefferies said Salesforce is attractive heading into earnings on May 28.

“Considering the cautiously optimistic tone from partners and software peers, we expect FY26 guidance to be maintained, but do not expect upside on rev to be flowed through to the FY guide. We believe a cautious approach is appropriate given the current macro.”

Bank of America reiterates Dollar General as buy

Bank of America raised its price target on the stock to $115 per share from $100 heading into earnings in early June.

“We rate DG Buy. With the stock at a discount to historical levels & peers, we believe competitive & expense risks are fully reflected in the stock price.”

Evercore ISI downgrades Deckers to in line from outperform

Evercore ISI downgraded the stock, citing slow growth and no real near-term catalysts.

“Once a well-loved story with strong growth momentum and margin expansion, we think DECK might be entering a new phase of lower growth profile as we see signs of deceleration across its two key brand growth engines — UGG and HOKA.”