According to Sensor Tower's store intelligence platform, 32 Chinese game publishers entered the top 100 global mobile game revenue rankings in October 2025, collectively generating $2.01 billion, accounting for 35.6% of the total revenue among the top 100 publishers worldwide.

TENCENT (00700) retained its position as the top-earning global mobile game publisher in October. DianDian Interactive also achieved record-high revenue, rising 6% month-over-month (MoM) to secure second place.

Among China's top 30 mobile game publishers, TENCENT maintained its leadership, with its flagship MOBA title *Honor of Kings* seeing a 32% revenue surge in October. The game's S41 season launch during the National Day holiday attracted a large player base, while its 10th-anniversary celebration on October 25 further boosted engagement and spending, pushing revenue to a new peak.

DianDian Interactive's revenue growth was driven by the steady performance of *Whiteout Survival* and strong contributions from new hits *Kingshot* and *Tasty Travels: Merge Game*, securing its second-place ranking.

Lemon Microfun's *Gossip Harbor* and *Flambé: Merge & Cook* continued their strong performance, lifting the publisher's revenue by 12% MoM to a record high. The company ranked fourth globally and remained the leader in the merge game genre, with a 165% year-over-year (YoY) revenue surge, reflecting strong demand for innovative merge-style games.

Florere Game climbed to fifth place with a 16% MoM revenue increase, supported by steady growth from its post-apocalyptic 4X strategy titles *Last Z: Survival Shooter* and *Dark War Survival*. By October, the two games had accumulated $310 million and $350 million in global revenue, respectively, demonstrating significant commercial potential.

YoStar Network saw a 54% MoM revenue surge, entering the top 10 at ninth place, driven by *Arknights*, *Mahjong Soul*, and *Stella Sora*. *Arknights*' new side story in the Japanese market boosted revenue by 43%, while *Mahjong Soul* surged 145% due to a collaboration with the classic anime *Gintama*. The global launch of *Stella Sora*, a new light-action RPG, also contributed significantly.

XD Network's revenue rose 30% MoM, climbing five spots to 22nd place, led by *Etheria: Restart* and *Torchlight: Infinite*. *Etheria: Restart*, launched in late September across China, Japan, South Korea, and Taiwan, topped download charts in multiple regions and saw an 86% MoM revenue surge. Meanwhile, *Torchlight: Infinite*'s new SS10 season "Overlapping Realms" drove a staggering 632% MoM revenue increase.

Other Chinese publishers in the top 100 included Glacier Network (300533.SZ) and Mattel163, bringing the total to 32.

In China's App Store rankings, TENCENT's *Honor of Kings* and *Delta Force: Hawk Ops* held the top two spots. *Endless Winter* saw a 60% revenue spike during the National Day holiday (October 1–8), lifting its October revenue by 9% and securing third place. By October, the game had surpassed $600 million in revenue from China's iOS market alone, accounting for 16.7% of its global total.

miHoYo's *Genshin Impact* surged 46% MoM, ranking 13th after its "Lunar Phases II" update, featuring new story content, character "Nephir," and gameplay mode "Stellar Mirage."

*My Garden World*, a simulation game launched in early August by Xiamen Linbei Interactive, continued its strong performance with a 43% MoM revenue increase, entering China's top 20 for the first time and showcasing its potential in the casual gaming market.